With salons popping up on the high streets across the country it can be increasingly difficult to not only get customers through the doors but to ensure they return to you time and time again.
Like it or loathe it, Black Friday has become big business in the UK over recent years. An adopted US retail holiday, the last Friday of November sees a day jam-packed with sales, discounts and deals.
Summer is a quieter time for beauty salons as clients’ jet off on their holidays. To combat this, key events such as Prom or Father’s Day, when thought about creatively, can be a lucrative opportunity.
Gift cards are a huge asset to your salon or spa. Not only can they increase your revenue but they can also solve the gift dilemmas of current clients or encourage new ones to visit.
Running a successful business is difficult but maximising every opportunity to upsell can really help increase sales and profitability.