To give your clients the VIP experience they deserve, you need to know them inside out.
In a crowed beauty market, it can be difficult to find ways to differentiate from the competition. What separates you from other salons in your area won’t necessarily be your menu choices.
I’ve recently been finding out about how clients feel about visiting the salon for the first time and it was an eye opener! As many as 90% of clients are ‘hesitant’ before they visit a hair salon for th
In this industry it’s all about the customer – so how well do you know yours? – And what do you do with that information? Below are some helpful tips on how to turn your client cards into an essential marketi