With salons popping up on the high streets across the country it can be increasingly difficult to not only get customers through the doors but to ensure they return to you time and time again.
Regardless of whether your salon is big or small, it must be run efficiently to ensure its success. This can be partly achieved through having a handle on your diary – what is booked in, where and at what time.
Marketing campaigns help to put your brand front of mind. When you go home, your marketing should continue. It’s that simple.
As with any business, there are sure to be times that are busier than others.
Email marketing is a powerful tool.