This article is an excerpt from our free Salon and Spa marketing guide, Twelve Free Tools to Transform your Business in 2012. You can get your free copy and learn how to market your business for free by filling in the form at www.premiersoftware.co.uk.
Launched back in March 2010, Pinterest is probably the most popular social network you’ve never heard of. Described by Time magazine as one of the “50 best websites of 2011”, it’s quickly becoming the top traffic driver for retailers.
In practice, like so many good ideas on the web, the concept of Pinterest is a simple one. Acting as a kind of virtual pin board, where users ‘pin’ favourite websites to themed boards and share them amongst the community, the site is heavily favoured for curators of interesting images.
From a relatively quiet start, Pinterest is currently enjoying a rapid increase in popularity, and industries that are heavily image-based will find it easiest to get involved. Share pictures of your latest hair creations, let your customers share their images on your boards – it all adds to the community, along with naturally building your visibility on the web.
Pinterest also has some SEO benefits – any images pinned from your website link back to your website, along with the URL from your profile, and appear to be included in search engines page ranking system.
How Can I use it?
Due to their sudden increase in popularity, Pinterest are currently tightly controlling the number of people they’re allowing to sign up, so signups currently will place you on a waiting list. Don’t worry though, the normal waiting time to receive an invite is usually only a day or so.
Once you’ve created your account, you’ll be asked to select some categories you’re especially interested in (note the ‘health & beauty’ option!), and be given a list of possible boards you can follow to get you started.
From there, just use the ‘pin it’ button to pin anything you find interesting to your board.
Make sure you also:
- Download the app on your iPhone – images direct from your camera are tagged with a location.
- Comment on, and re-pin others content (re-‘pins’ items onto your board) to encourage engagement.
- Ensure you set up your profile with your company name and URL, so that search engines (and people) can find you easily.
You can find Pinterest at www.pinterest.com. You’ll either need to add your name to the waiting list (usually only takes 24-48 hours) or ask an existing user if they can send you an invite.
Once you have your account created, you can download the Pinterest app for your iPhone via the app store.