Like it or loathe it, Black Friday has become big business in the UK over recent years. An adopted US retail holiday, the last Friday of November sees a day jam-packed with sales, discounts and deals. When followed by the online offers of Cyber Monday, the country goes into a spending frenzy.
Last year Brits spent a whopping £5.8 billion over the four days between Black Friday and Cyber Monday, according to research carried out by Vouchercodes.co.uk and the Centre for Retail Research. With spending only predicted to increase this year, there has never been a better time to take a cut with your own Black Friday promotions.
Here are our five favourite deals to help get you started:
- Exclusive packages – Help clients feel like a VIP while preparing them for the festive season with a pampering package. Simply select your chosen treatments and price and Salon’s package function will do all the hard work for you.
- Gift card sale – Why not offer clients an additional 15% credit on gift card sales between Black Friday and Cyber Monday. To purchase your bespoke gift cards, email: firstname.lastname@example.org
- A week of discounts – Entice new and existing clients back into your salon with money off treatments and products the week leading up to Black Friday. Salon will automatically apply your promotional pricing for the period you set it to run.
- VIP clients – Show your top-spending clients how much you appreciate their custom. Whether you offer a free gift with treatment or an exclusive invite to an evening of pampering and discounts, create your message in Salon’s marketing tool, select your criteria, and your software will do the rest.
- Last minute offers – You can also send text messages on the day with this tool, meaning it’s never too late to get involved. Just ask clients to show the text in-salon to claim their discount.