Your 2018 Marketing Plan

Are you looking to raise your salon profile next year while encouraging repeat business and increasing profits? If the answer is yes, its time to create your 2018 marketing plan!

Whether you wish to advertise in salon with posters and dazzling displays, join forces with local businesses to recommend like-minded opportunities, or tech it up with social sharing and inbox messages, promoting your business is the key to business growth and keeping your salon front of mind.

It may seem like an overwhelming job, but with Salon’s marketing tool you can schedule your campaigns months in advance. So, if emails are your style or texts prove most successful for you, simply create your personalised message, decide who it should go to and when. Salon does the rest for you!

You can even keep on top of social by saving posts within Salon, pending approval – great for involving staff while still keeping control of your public profile.

The only thing left to do is populate your calendar with enticing treats for you and your clients to enjoy. We’ve popped a few of our favourite regulars below to get you kick started:

Monthly specials – Keep things fresh with new promotions each month. When tied into national holidays, you’ll be on to a winner. You could offer 10% off bath products or blow dry’s during February – perfect for date night prep – or 10% off exfoliating facials during July – a great present for Father’s Day.

Pamper parties – Show your top spenders how much you appreciate them with quarterly pamper parties. Schedule your e-vites to send ahead of time, encouraging them to attend a night of luxury where they can receive exclusive discounts or experience mini treatments from your menu at their leisure.

Holidays – Replicate the success of festive season by promoting treatment packages, gift cards and exclusive products on occasions like Mother’s Day, Easter and Black Friday. After all, success is for the year, not just for Christmas!

Local events – It is always a good idea to keep abreast of events in your local area. From fairs to fashion shows, these provide an ideal opportunity to spread the word about your salon or even offer a treatment to match. This also opens the door to network with other likeminded companies who may recommend your services in future, such as bridal shops, florists and gyms.