As a freelance make-up artist, your work can be very exciting. Creating your own pace and structure, the work you accept can be as varied as you like, however when you look to become more niche with your services it can be hard to know how you will be able to make a profit.
With the wedding season being well-underway and brides-to-be all around the country requiring professional help on their big day, bridal make-up is a service that will always be needed year on year. So how do you make a profit?
To start, you need to ensure that you aren’t under-pricing yourself- determining how much you are going to charge is key. Do your research of similar services in the area and keep your rates competitive to these around you. It is also better to consider a fixed fee than will include both the trial and wedding day make-up, and also make sure if you are offering a mobile service that the cost of your travel is included in the price.
Think about creating packages with add-ons, that will help entice those clients of yours that want to be able to have their full day look completed by one person in one place. It is also worth considering a tiered package structure for the bridesmaids and mother-of-the-bride; this not only will increase your revenue but will also help promote your services to those bridesmaids who may be getting married themselves in the not-too-distant future.
Never forget to market and advertise your services. The modern bride will be searching more online and comparing prices so don’t miss out by keeping your business and services in the dark ages. Also consider working with other professionals in the industry, such as hairdressers and photographers to build a complete package.