New year strategies for client retention in the gym

Whilst New Year gym memberships are common, client retention can be a challenge. After these resolutioners have worked off their mince pies and mulled wine bodies, it’s important to inspire your new members to stay. Here are a few motivational strategies to help take the weight using Core by Premier Software:

Friend events

Exercising with friends makes for some great motivation, using gym sessions for catch ups or competition. With Core, you can set up group sessions and manage class sizes, meaning you can set up ‘friend days’ to not only motivate groups of clients, but also introduce new people to your facilities.

Provide great customer service

Providing a pleasant service and listening to clients will encourage repeat business. A simple but effective way to do this is by thanking clients for using your facilities, as people remember the first and last impression given. Core enables you to set up automated thank you emails, sent after every appointment, to ensure clients feel valued.

Send out reminders

Missing a week of workouts is an early indicator that your new client may stop attending. Using Core, you can send an email or SMS to alert clients to what they may be missing out on, encouraging them to keep on going.

Offering rewards

Rewarding new starters for smashing their targets is a great way to motivate them. Offering 10 loyalty points for completing a week of workouts will keep them coming back to redeem on future classes and products. You can then increase points for every consecutive week of activity, easily set up within Core.

Share progress on social media

Sharing client successes on your social media, with their permission, will not only promote your facilities to their friends but encourage them to continue in the face of their peers. Social media is also great for sharing quick tips for your members the next time they’re at your gym, integrated and managed by Core.

For more ways to utilise Core by Premier Software this new year or to book a presentation, call: +44 (0)1543 466580 or visit our website at: