Celebr8 the Anniversary of SMS with Christmas Marketing *<|:-{)}

Twenty years ago today, a Vodafone engineer sent the first text message, unaware of the avalanche of LOLs and L8rs that would arise from his test.  Sent to his colleague, who fortunately had no way of replying with a “c u l8r, rofl”, the first text message simply said “Merry Christmas”.

Two decades later, and SMS is one of the most popular forms of communication available.  Quick, low-cost and instantaneous, text messaging is a brilliant way of keeping in touch with your clients and ensuring a full appointment book over the festive period.

Want some tips on getting the most out of SMS in your Premier software?  Click ‘read more’ below!


Set up Reminders

Most of your no-show clients haven’t purposefully missed their appointment. Like most of us with a busy life, it’s easy to forget about something you may have booked weeks ago.  To combat this, your Premier Spa or Premier Style system can be configured to automatically send out a friendly reminder by text, without you having to even touch the keyboard.

If you don’t have text message reminders setup yet, get in touch with our support team for further assistance.

Promote Empty Space

Had a cancellation, or is there an empty white space in the diary you’d like to see filled up?  Using the marketing tools within your software, you can quickly send out a text message to potential clients.  If it’s for a specific staff member, or you’d like to use it for a specific treatment type, then you can use the Marketing Selection to specify particular clients.

A Personal Touch

One of the best things about SMS is that it’s easily personalised – unless you tell the system not to, your messages will automatically have the clients name attached.  You can even send single messages to specific clients, straight from the client card.


Don’t forget – messages that you send from your system are charged at just 4.9p per message, which gives you plenty of room to experiment and see what works best for your business.

We’d love to hear how you used SMS in your spa or salon – get in touch via the comments below!


Image by Esther Gibbons on Flickr, used under licence