Why you Should be Emotionally Connecting with Your Clients

Regardless of how you run your business, salon owners are notorious for being people-centric and it is exactly why you should be emotionally connecting with your clients. It is this connection with your clients that ensures their return, and ensures the long-term success of your business. 

As a salon owner, you too can encourage your team members to start emotionally connecting with your clients. Creating an environment that your clients feel comfortable in ultimately makes them feel like they are at home, and it is this feeling that will make them want to come back time and time again.

To achieve this connection with your clients, you should look at implementing the following five steps:

  1. Listen to your client; tune in to what they want and what they need from you to get it.
  2. Make an effort to show your clients that you care for them.
  3. Treat each client like the individual they are, what works for one client might not work for another.
  4. Be open to giving your clients advice and offering options that will make them feel valued and special.
  5. Be consistent with your approach.


Ultimately you want to be open, friendly and honest with your clients. Whilst you are a business that thrives on financial gain, clients won’t buy if they feel like they are being sold to. You need to make them feel as though the advice and recommendations they are being given, feel genuine. People buy from people, and ensuring that you are emotionally connecting with your clients can achieve just that. Not only will it boost your profits, but it will also increase your client retention.

As a salon owner it is up to you to lead the way, and whilst you can easily implement the above five steps, there are other ways of keeping your clients walking through the door. Client retention is a big factor to any business; you want your clients to engage with your brand, which is why appointment booking and marketing software, such as Premier Spa and Premier Salon can help to boost your efforts by keeping in touch with your clients outside of the salon.

Whether it’s a ‘Thank You’ for recommending a friend or a ‘Happy Birthday’ offer, set up your email templates within Premier Software‘s automated marketing system and let us take care of the rest. As well as a stress-free marketing system, Premier Software also provides a loyalty scheme. Encourage clients back by earning points to spend with every treatment, service or product purchased. Who doesn’t love collecting points to spend on their favourite things or being able to treat themselves to money off a luxurious treatment?

To find out more about how you can increase your client retention rates with Premier Software, email our sales representatives on sales@premiersoftware.co.uk for more information or alternatively, call us on 01543 466 580.

Read: How to Build a Brand for Your Clients