Why Educated Staff Will Set You Apart From Your Competitors

As a salon owner or spa manager, it is your duty to ensure the evolution of your business and creating the steps to take your business to the next level can be as simple as updating your skills. Continual evolution of your employees skills and services will help set you apart from your competitors.

Setting yourself apart from your competitors can be a tough task, especially with most salons having competition nearby. So how can you make your brand stand out? A firm foundation can achieve this and requires the want – not just the need – to evolve your business. Whilst evolution sounds like the logical step in growing your business, you need to ensure you have a plan and a strategy to follow.

Education and training is one of the most valuable assets to your business and they shouldn’t be neglected. Not only is it important in helping with the growth of your business, but it is also an essential tool to keep your staff motivated. Clients come to you because they want the best experience, so ensuring that your staff are invested in, will mean that you are providing services and treatments with at the highest standard.

It is vital to remember that if you don’t want to learn anything new or your staff are unwilling to improve their skills, your business will not evolve. Constantly encouraging your staff to undergo training and education is vital to setting your business apart from your competitors. What clients will want to go to a salon who isn’t offering the latest treatments or products? Encouraging your staff to keep up with the latest trends, as well as pushing them to learn new skills in their field, is a valuable investment in the future of your salon or spa.

They say ‘knowledge is power’; investing money and time into both your staff and your business, will surely reap the rewards in the future.

To get your training plan underway, email sales@premiersoftware.co.uk or phone 01543 466 580 to book additional training on your Premier Spa or Premier Salon software. Knowing how to utilise your software to its full potential can be the difference between an average customer experience and one that sets you apart from your competitors.