As businesses take the leap onto social media, we ask the question: should your hair or beauty business be on Instagram? We all know that photographs are a great way of increasing engagement and promoting our business, so it’s not a surprise that more and more brands are choosing to communicate with their consumer groups through visuals. With over 150 million users, Instagram is one of the best and most-used photo sharing platform. We take a look at the top reasons for joining today.
Content is 58 times more likely to receive engagement on Instagram per follower than Facebook and 120 times more than Twitter.
Building Trust & Brand Personality
Creating an emotional engagement with your consumer group will encourage trust, which will ultimately lead to spend. It is a great way of creating a day-to-day and informal look into your business, giving a personal feel to your business.
Although Instagram doesn’t allow clickable links in every post, it is a powerful source of traffic. Creating a strong, visual profile along with already higher engagement rates mean consumers are more likely to see your brand thus being driven to your website.
Beat Your Competitors
It is believed that only 2% of small businesses are utilising Instagram, giving them an advantage over their competitors.
Whether you want to take a photograph of a new product, a service or a before and after shot, your photographs tell a story about your business.