Education Can Increase Promotions

Spa managers need to build promotional pricing structures at any time, as well as selecting live dates and expiry dates, allowing them to plan their years’ marketing around seasonal activities. This requires creating and scheduling marketing templates for email and SMS campaigns to a selected audience using information collated from the client record card – actively increasing client engagement and retention.

From a management perspective, it is easy to focus on spa software’s back-office functionality, but is vital to never lose sight of the guest and the quality of their journey. Software doesn’t have to be just about crunching data; it can also have a positive impact on how your business and brand are perceived.

For reservations teams or call centres, if they are not spa-focused, it can be hard to show real enthusiasm for treatments or be proactive about offering alternatives. Educating the booking agent by using a treatment description feature enables them to elaborate on the benefits of each treatment, as well as to finish with other suggestions to help promote alternative treatments and increase bookings.

Adding new packages and treatments also needs to be a quick and easy process, enticing repeat business for spa guests looking to try something new with each visit. Furthermore, when spas experience unexpected therapist absences, a drag-and-drop feature makes moving appointments hassle-free.

CORE by Premier enquiry management allows the team to create a task list of callbacks to clients who have inquired about treatments or spa breaks. Daily task lists prompt client calls, creating opportunities and increasing bookings.

It will also record recommended stock against each treatment or consultation card, providing opportunities for the reception team to prepare products ready for purchase on departure.

Not only is this a great prompt tool for therapists to recommend products in conversation – especially handy for those who are not natural sales people – but it also works to increase retail sales.