Communicating to your clients the value of your services and treatments is important, but it is also important to highlight what makes you different to all of your competitors in the area. With the rise of social media, businesses are accessible like never before and it is this kind of consumer behaviour that requires you to up your game in terms of your branding and promotion.
Promotional activity is vital to helping your business increase its client base and also educating prospects on why they should be booking an appointment at your salon. In a competitive world of salons on every corner and pop up treatment stands becoming more frequent, advertising is a must. So how can you be successful? It is important to differentiate your business beyond just the prices that you offer. You need to be able to understand your clients; why do they want a specific treatment? What entices them into a salon? What problems do your clients have that they want to be solved? If you can remove yourself from your business owner mindset and into the one of your clients and prospects, you can start to understand their behaviour and tailor your business to suit.
All the questions you ask and subsequently answer, lay the foundation for your brand. Branding isn’t just a logo, it is the voice of your business and one that carries value in a service-based environment. As your business and the market you are in evolves, a brand can ensure that your business retains its stance and remains secure. Your brand is more a hallmark of quality and value than just an image with your business name. In the way that you would apply your logo to your marketing literature, your brand is a hallmark that you apply to everything from your business acumen to the staff you employ. It is a representation of the type of service you offer. A brand is something a customer can trust and is meeting their expectation, which in turn will help grow your brand as clients start recommending you and your services to others.
To ensure your clients become your biggest advocates, you first need to ensure that your primary focus of your business is on the needs of your clients. Are you able to understand what it is that your clients need from your business? How can you tailor treatments to best suit them? Do your staff ensure that the client is at the forefront of every task they undertake in their day-to-day role? When the expectation of the client meets the delivery of promise, then you have a brand. Once you have a brand, you have customer loyalty. And with customer loyalty comes a steady stream of revenue and growth, all from your clients referring new clients to you.
Don’t be shy about developing your brand because once you have a brand, you are able to confidently say that you understand your clients, their needs and it allows you to continually grow your business around that and not around you.
For more information on what Premier Software can do to assist building your brand, visit our website at www.premiersoftware.co.uk for more information or alternatively request a free demonstration and consultation with one of our representatives on 01543 466 580.