You might be thinking to yourself ‘Christmas tips already? We haven’t even had Halloween yet!’ and whilst I totally agree with you, there’s really no better time to start looking into your social media strategy for Christmas than the present.
Update Your Cover Photos
What’s the first thing clients and potential clients see when they land on your social media pages? That’s right, your cover photo. Make it as seasonal as you can and use this space to promote any Christmas treatments, retail or promotions that you are offering. In the run up to Christmas, there will be plenty of people looking for gift ideas so ensure you are utilising this space wisely!
Want to encourage more social media followers, ready for the New Year? Give your fans a festive offer, whether it be a discounted treatment package or a free retail product when they book a course of treatments. Entice your clients onto social media by ensuring that this is an online offer only. Read how to set up a Facebook offer here.
Share Your Availability
Clients know the pain of needing an appointment but finding out that you are fully booked. By posting last-minute availability on your social media pages, not only will you help out a client but you will also ensure you are filling any gaps in your appointment book. If you’re tight on time take a look at our new add-on to your Premier Spa or Premier Salon appointment booking and marketing software, gappt.
Don’t Forget To Schedule
The hair and beauty industry is possibly one of the busiest industries come Christmas time, so make sure you are using your time efficiently by scheduling your social media ahead of time. Remember to wish your clients a Merry Christmas and another message bringing in the New Year. This could also be a great time to let your clients and potential clients know when you will be reopening your salon.