When you’re already busy running a business, people are always full of advice of what else you could be doing; training for new treatments, running campaigns on Facebook, distributing flyers… the list is endless (and lets face it, that’s really part of the fun).
One of those ever-present suggestions is creating a blog – should you be blogging about your business? What tools can you use? What can you blog about? If you’ve ever asked yourself those questions, then keep reading for our top tips on blogging for your salon or spa.
As a business owner, this is the first question that probably comes to mind. Is it really worth putting effort into creating a blog for your business? We obviously think there is (you’re reading this, aren’t you?), but hopefully the points below will help you make up your mind.
If you’re involved in internet promotion, you may have come across the term ‘Inbound marketing‘ before. It’s a fairly simple concept; when people google “beauty tips in my area” you want them to end up on your site, read your tips, and remember your business as one that’s knowledgeable.
Differentiation – Creating a ‘Voice’
What makes your salon or spa different to others? There are probably a lot of things that set you apart, and your blog can help reflect this. Putting a bit of your own personality into your online presence creates something human that your site visitors can really relate to, and that spark of a relationship means that they’ll often return.
Prove your Credibility
You’re already an expert in your field, and you know all the little touches that turn a good experience into an amazing one for your client; but how can you prove it on your website? Blog about it. Blog about your treatments, about new things you’re learning, about things that you’re interested in that are relevant to your business.
If you’ve read the above and are raring to get things going, you’re going to need some sort of platform to start your blog with. Fortunately, there are a fair few options available to you, and we’ve listed our top three favourites below.
WordPress give you two main options; you can either host your blog with them or, if you’re more technically minded and want complete control, you can install the WordPress software onto your own site. Once your blog is set up, you can apply themes or select from an array of ‘widgets’ (like the social sharing sidebar you’re seeing on the right of this text) to personalise your blog – although these are limited unless you have WordPress installed on your own site.
Squarespace is more than just a blogging platform; it is also an easy-to-use website builder, meaning that your website and blog are accessed in one place. The service also has three pricing tiers, each with their own personalised domain name.
Tumblr is great for allowing you to post your content without worrying about what’s happening on the technical side of things. There’s also a heavier focus on sharing; posts from your Tumblog can be reposted by your follows and shared around the site.
What Should I Blog About?
Starting a blog is often slightly intimidating. There’s a big, empty space you’re going to try and fill with things that are informative and entertaining enough to get people to read it, so what should you be writing about? In truth, most blogs start out slightly limply; people aren’t too sure about what to write, how much to write, whether they’re writing the right thing. The truth is, none of that matters to start off with. What matters is that you write something. Follow our tips below and you’re already half way there:
Blogging is one of those skills that slowly improve over time and with practice. You might not be wholly happy with your first few posts, but it’s best to get those few flawed posts out of the way so you can get to the really good, flowing posts you’ll write later.