How to turn savvy clients into loyalty customers.

With salons popping up on the high streets across the country it can be increasingly difficult to not only get customers through the doors but to ensure they return to you time and time again. Salon by Premier Software offers a variety of features which can help you with client retention, leaving you with more time to focus on delivering a 5-star experience.

Here are our tips and tricks on how you can improve your client retention and turn those savvy clients into loyalty customers.

Loyalty schemes Keep clients returning with your own personalised loyalty tags and reward schemes. All clients love a bargain or freebie, so this is a great way to keep clients returning. They can earn points to spend on something of your choice to keep them engaged.

Scheduling-  Diary management is made simple with Salon. You can book appointments back-to-back on the same day or schedule repeat bookings weeks in advance for added convenience.

Automated marketing– Keep in touch with your clients with Salon’s automated marketing. You can contact them via text or email. This is a great way to make your clients aware of the different offers you have on, sending reminders and send “missing you” messages.  

Social media- According to The Telegraph people now spend two hours on social media per day. With that in mind your salon’s social media is the perfect way to keep your clients informed with regular updates. With social media being so huge it is a great way to show off your work and updates within the salon daily (i.e. a change in opening hours). You can give special offers which are exclusive to social media. Clients can show the post in salon to redeem the offer.

Gift cards By retailing gift cards, you are encouraging your clients to come to the salon. Clients will purchase these as a gift for someone they know, which could bring in new clients or receive them as a gift themselves, encouraging them to return.

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