We all know that January and February are quieter months in the salon and spa but before the temptation to offer discounts and promotions hits perhaps we should look a little closer to home for our new clients.
Do you know how many new clients visited your salon last year? If you do that’s fantastic! But do you know how many of those new clients returned?
We know how hard it is to attract new clients; just to get them thr
Registration has been a point of discussion for many years, but now some are calling to create a compulsory ‘state register’ for practising hairdressers in the UK.
Based on industry averages, client retention sits well below 50% and new client retention is even lower; so what can we do to improve retention? Obviously the experience within your salon, spa or clinic is a key factor,
I’ve recently been finding out about how clients feel about visiting the salon for the first time and it was an eye opener! As many as 90% of clients are ‘hesitant’ before they visit a hair salon for th