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The one stop for all news on premier software products and industry news!

Mailchimp Marketing

Posted by Ian Mellett on Monday February 06th, 2012

We know how important it is to keep in touch with your clients, which is why we provide various methods of communication within your Premier Spa, Spa+ or Style product.   However, we know that sometimes you want that extra level of control that emailing through Outlook just can’t give you.

Mail..chimp?

No, we don’t know why they’re quite so infatuated by our simian friends, but what they are good at is providing a mail service, which lets you track what’s happening with your email marketing.


How to: Maximise Your Marketing Campaign!

Posted by Christian on Thursday September 01st, 2011

A guest post by Christian Dabnor.  Christian is a long standing member of the Premier Software support team, helping clients with both technical issues and how to get the most of the Premier range of software.  In his free time, he is a writer of fiction and poetry, both of which he has had published, and a Wolves season ticket holder, all of which involve a huge range of emotion.

It’s an obvious statement, but clients are the lifeblood of your business.  There are very few businesses where this is not the case (I can’t think of any offhand, but if I were to say there are none, someone would leave me with egg on my face, I’m sure).  So, on to obvious statement number two.  Making clients, old, new and future, aware of your products and services, news and offers, is a task worthy of your time and attention.  To this end, Premier Manager includes a powerful and versatile Marketing function.  Inventive use of Marketing can mean that a Premier Software system can effectively pay for itself.


Gift vouchers: a great tool for maximising your salons profits?

Posted by Premier Web Team on Monday June 06th, 2011


Gift vouchers are an ideal way to generate extra sales for your salon and are especially important during those gift-giving, seasonal events throughout the year. Vouchers can facilitate the introduction of loyal customers to a wider product range and new treatments; as well as attracting new customers into your salon.

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