Blogging – short for ‘web logging’ – has been around for many years, but of late it’s becoming more and more popular for businesses of all sizes.

…So Why should your Spa or Salon be Blogging?

There’s various reasons why you should blogging for your business – here are a handful of reasons, along with a few ideas to get you started.

This Valentines day, it seems fairly apt to mention how much we love innovation.  This year, at Professional Beauty 2013, we wanted to run a competition to give people another reason to check out our stand (bar the great software, obviously).  We could’ve done a tombola, or a form-filled draw.. but no.  Where’s the fun in that?  Instead, we decided on doing something different.

This year, after launching our advertising campaign, we want to see your best fish faces when you visit our stand (W40).  Simply take a snapshot on your mobile phone from our stand, upload it to Facebook and tag us to be in with a chance of winning!

Want to know how to take part? It’s easy.

Head to our stand (W40) at Professional Beauty

Come check out our stand, take a look around, talk to some of our staff.  They’re all very friendly!

Recreate our now infamous ‘Fish Face’ advert

Our advert has proven controversial, even in the office – so we like to have a little fun with it.  See some of our staff practising their best ‘fish face’ at Premier Towers over on Facebook to get an idea.

Feel free to be inventive!

Tag Us!

Make sure you tag us in your photo, otherwise we won’t know about it.  To make sure, ‘like’ our page in advance by clicking here.

If you’re using Instagram or want to post your pic on twitter, why not use our #pollocks tag (but bear in mind, you won’t be entered in the draw from your Instagram / Twitter post – it’s just for fun).

Please note that by taking part, we may wish to use your image for further promotional advertising – but if we do, we’ll ask for your permission first.

If you managed to visit our stand at Professional Beauty North recently, you might have caught sight of our team showing off some of the new features we’re about to release for Premier Style and Premier Spa.

We’ve detailed some of the brand new features below – take a look!

Internet search giants Google recently added a touch of irony to their advertising campaign by taking our a large newspaper advert – that was designed to prove that print ads don’t work.

It’s an interesting swipe at ‘mainstream’ media by the company, and at the same time it’s a reminder of the power of search, and why your business should be online.

An ad for Google ads in today’s Globe demonstrates the value of print ads, yes? twitter.com/syladurantaye/…

— Steve Ladurantaye (@sladurantaye) August 14, 2012

If you’ve been keeping a close eye on your Facebook timeline recently, you may have occasionally seen a post like this one:

Example Facebook Offer (via Facebook)

These are Facebooks latest promotional tool, Facebook Offers, which allow businesses to promote offers via the social network.  The business sets up a ‘coupon’ on the system, defines who they want to send it to, then sets it ‘live’ on the system to be shared between users.