Premier Software

Why struggle with tatty paper client cards and barely legible scrawled history notes?  Spa and Salon software is swiftly taking over as the best way of helping

While we’re obviously (and deservedly!) biased, here’s some tips on what to look for when selecting the software for your salon.

Years ago, in the days of our youth (stop laughing at the back), there was an advert where Bob Hoskins infamously used to say “it’s good to talk”. It’s still good to talk, but now nearly everybody has a mobile phone, sometimes it’s just as good to text.

It’s hard to ignore the familiar buzz / beep of an incoming message, so here are our quick tips for getting the most out of SMS within your Premier Software.

SMS is undoubtedly a powerful marketing tool and one of the most cost effective and direct way to keep everyone informed and up to date. Your clients will always have their mobile with them so they’ll always get your message

With little effort you can reduce calls and queries, free up your time and save money. Not forgetting that you’ll save stamps, trees, envelopes and the time it takes to stuff them. SMS is cheaper, faster and measurable.

1 Targeted, simple & straightforward

With SMS marketing you can chose to send out your message out to a selected group or to an individual. With the click of a few buttons – you can create a fun, targeted campaign that reaches your customers instantly - it really is that simple.  

There are a number of ways in which you can bridge the communication gap with a customer; however very few are as cost effective and direct as SMS marketing. SMS is a great way to send out messages about your salon to your clients and can be used for just about anything; here are a few that sprang to mind:

• Reminding a customer of an appointment
• Sending out details of last minute and seasonal promotions
• Detailing available cancellation slots
• Getting back in touch with old clients – the list goes on.

These types of messages can not only reduce the occurrence of those harmful no-shows but they can also maximise business and potentially fill that dreaded white space in your diary. If done correctly this could potentially be the best marketing tool you ever posses. However before you start rushing to press send – consider these 4 steps