Premier Software

In this industry it’s all about the customer – so how well do you know yours?  – And what do you do with that information? Below are some helpful tips on how to turn your client cards into an essential marketing tool…

Where did your clients hear about you?

Recording how existing clients heard about you will help you to asses how effective you marketing campaigns are; and what particular activities provoke the most interest.

Know your client!

Everything, from their age, height, skin and hair type – to how many children they have and any medical conditions should be recorded. This type of information will be invaluable to you. Knowing whether your client has a certain type of skin can help you to personalise the experience to suit them. If you do this correctly, this information can also assist you in recommending the right products and recognising up-selling opportunities.