Premier Software

It’s official. According to April’s copy of Professional Beauty Magazine, the most used brand of Spa and Salon Software is, taa daa, Premier Software.

We’ve known it for years, but it’s nice to see it in print. Turn to page 23 and you’ll see we’re number one for salon software and on the next page, we’re number one for spa software too.

Obviously, we’re pretty chuffed, and it’s nice to see all the hard work we’ve put in to web booking and our new 7.6 update being appreciated.

According to Greek philosopher Socrates, “the unexamined life is not worth living”.  Now, we’re fairly sure that the Premier Software Support desk hasn’t been around quite that long, but we can see the mans point – without feedback, we never really know how good (or bad) a job we’re doing.

A guest post by Mark Copeman, Co-founder of Customer Thermometer, for the service- obsessed.

In tough economic times, keeping customers loyal is more important than ever.

Once you’ve spent money to acquire a new customer, losing them again is a real concern.

But it’s notoriously difficult to assess customer satisfaction in the hair and beauty environment. Customers don’t have time to fill in long forms, so those who have had a below-expectation experience often walk away without giving you the chance to fix it.

It’s this phenomenon that Customer Thermometer was designed to solve.

It’s a simple, pay-as-you-go online tool. You simply customise the templated email with your logo, corporate colours and write your text. The system automatically turns it into a beautiful email like this: with no techie skills required.

A guest post by Mark Copeman, Co-founder, Customer Thermometer.

How many times have you thought… “whatever happened to that customer?” wondering why someone who used to buy from you regularly doesn’t come in any more? Studies show that when you lose a customer, this is why:

·         14% leave because their complaints were not solved

·         9% leave because of the competition

·         9% leave because they moved someplace else

·         68% leave for no special reason whatsoever, basically, “perceived indifference”

I would urge you to go and ask all your customers to tell you what they think of you – right now. And make it as easy as possible for them to do so.

Why on earth should you encourage your customers to feedback, and possibly to complain!? Well, there are 4 very convincing reasons why..