Blogging – short for ‘web logging’ – has been around for many years, but of late it’s becoming more and more popular for businesses of all sizes.

…So Why should your Spa or Salon be Blogging?

There’s various reasons why you should blogging for your business – here are a handful of reasons, along with a few ideas to get you started.

Empty seats are generally bad news for any business.  There’s something uninviting about walking into an empty shop, restaurant, salon or spa, which means that empty seats will often stay empty – even at the London Olympics.

So how can you avoid Empty Seat Syndrome for your Salon or Spa?  We’ve compiled some of our favourite tips below.

We’re getting used to being able to do pretty much everything while on the move today.  From checking our emails to ordering groceries, being able to use those spare minutes during the daily commute has swiftly become a way of life.

With the latest improvements to our Internet Booking system, your clients can now easily book appointments directly from their mobile.  Best of all – you don’t need to do anything to enable the new feature; clients visiting your web booking page will automatically get the correct view without having to worry about any settings or configuration.

If you’ve been keeping a close eye on your Facebook timeline recently, you may have occasionally seen a post like this one:

Example Facebook Offer (via Facebook)

These are Facebooks latest promotional tool, Facebook Offers, which allow businesses to promote offers via the social network.  The business sets up a ‘coupon’ on the system, defines who they want to send it to, then sets it ‘live’ on the system to be shared between users.

We know how important it is to keep in touch with your clients, which is why we provide various methods of communication within your Premier Spa, Spa+ or Style product.   However, we know that sometimes you want that extra level of control that emailing through Outlook just can’t give you.

Mail..chimp?

No, we don’t know why they’re quite so infatuated by our simian friends, but what they are good at is providing a mail service, which lets you track what’s happening with your email marketing.