Premier Software

If you happened to be watching Channel 4′s rather enjoyable ‘The Hotel’ over the Christmas break, you’d have seen a situation occur that you might have come across before.

The hotel owner proudly boasted that the hotel bookings were all made manually in a well-worn book, using “lots of coloured pens and lots of tippex”.  Why was he so proud of his archaic system? Because, in his own words “we never have to say ‘sorry, we can’t book your room because the system is down’ or ‘please wait while we update our system’”.

The reason why he was defending the practice of a scribbled on paper pad?

Because he’d just overbooked one of the guest rooms for a wedding party, much to the anguish of the bride-to-be, and had no clue how to rectify the situation.

If the hotel had a computerised booking system, they wouldn’t have needed to worry about situations such as overbooked appointments, as their system would have alerted them to their mistake.

We’ve heard a lot of common concerns when computerising your business, and in most instances they’re generally unfounded.

The Main Myths – Busted!

Why struggle with tatty paper client cards and barely legible scrawled history notes?  Spa and Salon software is swiftly taking over as the best way of helping

While we’re obviously (and deservedly!) biased, here’s some tips on what to look for when selecting the software for your salon.

In this industry it’s all about the customer – so how well do you know yours?  – And what do you do with that information? Below are some helpful tips on how to turn your client cards into an essential marketing tool…

Where did your clients hear about you?

Recording how existing clients heard about you will help you to asses how effective you marketing campaigns are; and what particular activities provoke the most interest.

Know your client!

Everything, from their age, height, skin and hair type – to how many children they have and any medical conditions should be recorded. This type of information will be invaluable to you. Knowing whether your client has a certain type of skin can help you to personalise the experience to suit them. If you do this correctly, this information can also assist you in recommending the right products and recognising up-selling opportunities.