 |
ALDWARK MANOR |
|
|
|
|
|
|
|
|
|
19th CENTURY SURROUNDINGS |
|
|
Set in the glorioius surroundings of the 19th Century Aldwark manor, the Reflections leisure club in North Yorkshire has expanded beyond all expectations, while still retaining the exclusivity that makes it so desirable.
The manor boasts one of the few 18-hole golf |
|
|
|
|
|
|
|
|
|
|
|
|
courses in the North of England, and an impressive leisure club.
The spa was built in 1991 as a free standing health club, and in the past 14 years it has seen an increase in its' capacity and fine facilities.
The club is already on course to reach its' target of 750 members, and the club now includes a fitness suite, studio lounge bar, swimming pool, Jacuzzi, steam room, sauna, seven beauty treatment rooms, a relaxation room and a suntan booth.
John Cotter, spokesman for Marston hotels, said, "We have an impressive list of services to offer our customers including corporate business fitness packages, personal training, sport injury rehabilitation, weight group management, massage and a host of studio fitness and relaxation classes. |
|
|
|
|
|
"UNDERGONE REFURBISHMENT" |
|
|
|
|
"We have undergone recent refurbishment with additional treatment rooms and the class studio, and on average we see 100 members a day," he said.
"Because the beauty department now operates seven treatment rooms, we've seen an increase in bookings, and around 50 per cent of bookings are group packages."
|
|
|
|
|
|
|
|
Mr. Cotter said that last year the leisure facilitites underwent a change of software to help staff cope with the increased demand for the club's services. |
|
|
|
|
|
 |
|
PREMIER DAY SPA A MARKED DIFFERENCE |
|
|
"We installed Premier Spa+, which has made a marked difference to the efficiency of the club management, and is very easy for our staff to operate," he explained.
"It's important that we are up to date in the software department because we want to improve every aspect of the club, and this keeps things running smoothly." |
|
|
The client information section has proved invaluable - it is extensive, providing information and customer data. It's a useful too which we believe will assist the club in increasing its' occupancy rates further. |
|
|
TOOLS FOR MANAGEMENT USE ARE EXCELLENT |
|
|
|
|
"The staff have not experienced any problems using the software and the tools for management use are excellent.
"The club is an impressive part of Aldwark Manor and the part that the software plays in that should not be underestimated," he said. |
|
|
"Introducing the package to the health and beauty department has made operations far easier for staff - enabling us to manage the treatment rooms and run them smoothly and efficiently.
"All in all, the client journey with this system has been vastly improved from the initial treatment bookings to the clients' departure." |
|
|
|
|
|
 |
|
TELEPHONE BOOKINGS - BLOCK BOOKINGS |
|
|
"Telephone bookings have now, with staff training, become far easier- Premier Spa+ enables us to take and store our clients' details, the dates and times of enquiries, and focus on whether we have individual treatments or block bookings," he added.
"We have found that the input of a clients' postcode
|
|
|
|
|
|
|
|
|
saves further time, and we can record our clients' health history, such as pregnancy or surgery, and refer to this with each visit."
"Block bookings for our packages were initially time consuming, but, they have become far easier with the implrementation of the system - the system helps us avoid confusion and makes it much easier to manage. I can't imagine a more impressive system when it comes to impressing clients with your efficiency and knowledge," he said.
Chris Mallen, director of Premier Software Solutions, said, "Aldwark Manor is on of the more recent additions to our impressive client list. They have realised that client loyalty is the key to growing a business."
"A huge number of salons and spas have will be personalised to reflect individual business process, giving spa managers ultimate control over their business information."
"Aldwark Manor's system updates personal client information automatically with each transaction they make, and has a powerful staff, room and equipment allocation system which eliminates double bookings and appointment errors."
"It may sound simple, but if a client finds there has been a mistake in their booking, they won't come back. This system offers peace of mind in that respect." |
|
|
|
|
|
"AN INVALUABLE TOOL" |
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
"Comprehensive management reports cover staff, clients and treatments, and there is a detailed staff/appointment analysis which allows managers to easily review staff productivity and ensure the business is running at optimum efficiency - an invaluable tool in the preliminary stages of a new venue," said Chris.
"In the past 13 years, the Reflections spa has expanded and improved and is recognised as a very successful spa."
"We always advise our customers on the latest technology and update their systems accordingly, so, as the spa expands further, the managers can be secure in the knowledge that every venue will have the most up-to-date system available to it," he added. |
|
|
